Mumbai: TAM India has released a report on advertising on GEC TV channels for the period Jan-Jun 2023.
GEC ad volumes grew by nine per cent in Jan-Jun'23, compared to a minor three per cent rise in Jan-Jun'22 over Jan-Jun'21. Additionally, Jan-Jun'23 witnessed a five per cent increase in ad volumes compared to Jan-Jun'22.
In Jan-Jun'23, the top two sectors were 'Food & Beverage' with 29 per cent share and 'Personal Care/Personal Hygiene' with 22 per cent share. The 'Auto' sector entered the top 10 list for the first time. 'Personal Healthcare' and 'Household Products' experienced a positive rank shift.
The top ten categories collectively accounted for 40 per cent of GEC ad volumes. Categories ranked one, two, five, six, and eight experienced a positive shift compared to Jan-Jun'22. Among these, categories ranked three, six, eight, nine, and ten were from the 'Food & Beverages' sector.
‘HUL’ topped the list followed by ‘Reckitt’ in the GEC advertising during Jan-Jun’23. The top ten advertisers collectively contributed to 62 per cent of GEC ad volumes during this period. 'Godrej Consumer Products' and 'ITC' experienced a positive rank shift, while 'Britannia Industries' climbed seven positions to be among the top ten advertisers.
During Jan-Jun’23 there were over 3.7K brands present on television. Among the top ten brands, five belonged to 'HUL' and the remaining five were from 'Reckitt'.
‘Toilet Soaps’ category saw highest increase in Ad secondages with growth of 91 per cent followed by ‘Toilet/Floor Cleaners’ with 50 per cent
growth during Jan-Jun’23 compared to Jan-Jun’22.
During both Jan-Jun’23 and Jan-Jun’22, 'Hindi GEC' was the leading genre for advertising with a 24 per cent share of ad volumes. The top five channel genres collectively accounted for 70 per cent share of ad volumes in both periods.
