Mumbai: TAM India has released a report on print advertising for the period Jan-Jun 2023 vs Jan-Jun 2022.
Ad Space in first half of 2022-23 grew by 36 per cent and 43 per cent compared to same period of 2021 respectively. In H1 2023, ad space increased five per cent over the corresponding period in 2022.
The education sector dominated with 19 per cent of the ad space share in print medium, followed by services with 16 per cent. Top three sectors together accounted more than 45 per cent share of ad space in print.
Top ten categories together accounted 43 per cent share of ad space in print. Five out of top 10 categories moved up in ranking during Jan-Jun’23. Only retail outlets - jewellers and retail outlets - electronics/durables category maintain its rank in H1 of year 2022-23.
Three out of top ten categories were from retail and education sectors each.
Maruti Suzuki India topped the advertisers’ list in print followed by SBS Biotech. Six of the top ten advertisers from Jan-Jun’22 were still in the Top ten of Jan-Jun’23. Ranking of MG Motors India and Allen Career Institute shot up to the top ten list of Jan-Jun’23 compared to Jan-Jan’22.
Aakash Byjus was the top brand in print during Jan-Jun’23 followed by FIITJEE. During Jan-Jun’23, there were a total over 108k brands advertised in print. Among the top ten, two brands were from personal accessories and durables sectors and three from education sector.
Coaching/competitive exam centre saw the highest ad space growth i.e. 98 per cent increase, followed by multiple courses which grew by 70 per cent during Jan-Jun'23 over Jan-Jun'22 respectively. In terms of growth percentage, ecom-gaming category witnessed highest growth per cent among the top ten i.e. 3.21 times in the Jan-Jun’23.
Over 51k advertisers & over 67k brands exclusively advertised during Jan-Jun’23 in print compared to Jan-Jun’22. Aura Services N V and Lotus365.com were the top exclusive advertiser and brand respectively in Jan-Jun’23 compared to Jan-Jun’22.
Sales promotion advertising covered 29 per cent share of ad space in print during Jan-Jun’23. Among sales promotions, multiple promotion was on top with 47 per cent share of ad space followed by discount promotion. Top two promotions solely covered more than 80 per cent share of ad space during year Jan-Jun’23.
