Mumbai: Swiss Beauty, a leading makeup brand, has onboarded Bollywood superstar Taapsee Pannu as its brand ambassador. With Pannu's influence and the brand's commitment to high-performing makeup, they aim to redefine standards and help people make better makeup choices. This collaboration deepens the audience connection, as both Pannu and Swiss Beauty have risen from the ground up. Together, they inspire people to embrace their unique beauty, marking a transformative chapter that celebrates authenticity and helps them make informed decisions for their makeup.
Pannu, celebrated for her exceptional talent and authentic personality, has become an inspiration to millions of people across the country. Her natural beauty and genuine portrayal of real-life experiences perfectly align with Swiss Beauty's core values. Through this collaboration, Swiss Beauty aims to make its makeup accessible to as many people as possible as Pannu has a huge set of audience that matches the brand’s consumer group.
With a massive fan following in India, Pannu's association with Swiss Beauty is expected to strengthen the brand's dominance and open new avenues.
Swiss Beauty directors Amit Goyal & Mohit Goyal expressed their enthusiasm about the collaboration, stating, "Pannu's independent personality perfectly aligns with Swiss Beauty's inclusive makeup line, which aims to be every makeup lover's go-to brand with long-lasting and comfortable products. As we celebrate a decade in the industry, we are confident that her association with the brand will uplift our brand and widen the consumer base.”
Speaking about onboarding Pannu, Swiss Beauty CEO Saahil Nayar said, “We are delighted to have Pannu as our Brand Ambassador, as she perfectly embodies our brand's spirit. We are confident that her association with the brand will help us reach a wider set of audience.”
Pannu shared her excitement about the collaboration, saying, "Brands that matter are brands that have a story to tell. Swiss Beauty is all of it & more: grew from the ground up with a super strong aim of making makeup dependable, comfortable yet high-performing. I've always been drawn to products that do more than they cost, and Swiss Beauty truly embodies this principle. Their makeup range offers a diverse set of choices & voices that speak to the youth & almost everyone!
Feels good to be attached to the brand and look forward to working together to set new beauty standards that resonate with the modern outlook."
Swiss Beauty's partnership with Pannu marks an important milestone in their commitment to redefine beauty standards and being a makeup brand that has products for everyone. The collaboration combines Pannu's charismatic personality with Swiss Beauty's dedication to excellence, promising to create a positive impact in the beauty industry.
