Mumbai: Online-first fashion jewellery brand Sukkhi has roped in Bollywood star Karisma Kapoor as its brand ambassador. The actress will be seen as the face of the brand, promoting its premium quality products which are available at attractive prices across India, said the statement.

As the festive season is approaching, Sukkhi is expecting a huge demand in the fashion jewellery segment. With Kapoor as its brand ambassador, the brand aims to leverage its marketing efforts by launching its new designs and collections across the country.

“Kapoor has always been a well-known face across India. She has her own unique style which resonates with Indians and expresses her true glorious self which aligns with Sukkhi’s ethos of being fashionable and trendy," stated Sukkhi founder and CEO Bhavesh Navlakha. "We are extremely excited to collaborate with Karisma Kapoor for our various branding initiatives on marketplaces, our website, our offline touchpoints, and ATL BTL marketing across India.''

Adopting an omnichannel presence, Sukkhi is widely available on various e-commerce platforms such as Amazon, Flipkart, Myntra, Nykaa amongst others along with its own website sukkhi.com as well as 125+ offline touch-points spread across India to meet the rising demands of consumers.

“I am glad to be collaborating with Sukkhi as the brand has a wide collection of jewellery which complements the modern Indian women and their style," said Kapoor. "Personally I am always looking for versatile pieces that I can pair with multiple outfits. Jewellery makes women feel confident and brings out their true personality.”