Mumbai: As per media reports, edtech company, Byju’s may not renew its endorsement contract with Shah Rukh Khan.

Reports suggest that the actor’s team is hesitant to continue its association with the brand.

SRK had been brought on board as an endorser in 2017 and had been part of the brand’s communication strategy ever since.

As is known to most, Byju’s is going through turmoil due to non-payment of interest of $40 million over its loan of $1.2 billion. The company has also laid off approximately 1,000 employees from the sales and marketing teams.