Mumbai: Softline Womenswear, a fashion brand from the house of Rupa & Company has announced actor Kiara Advani as brand ambassador. As a part of the association, the Bollywood actor will be seen endorsing the clothing range from the brand.

Softline Womenswear has also announced a series of campaigns featuring Advani. "Highlighting Softline's range of products, these campaigns will be unveiled both online and offline," said the brand. 

"For a consumer, it's almost magical how 'effortlessly' Softline understands them and helps them dress up for every occasion," commented Rupa & Co president Vikash Agarwal. "We partnering with Kiara will ensure that the brand reaches and appeals to much wider and younger consumers."

"It is a pleasure to be associated with the decades-old brand Softline by the very reputed Rupa & Co," said Kiara Advani. "The brand resonates with the youngsters offering unique designs and comfort at the same time. It is one of the very few brands that strikes a chord with people pan India."