MUMBAI: Skin and intimate care brand Namyaa Skincare has roped in actress Swara Bhaskar to endorse its range of products. The brand, which makes skincare and intimate hygiene products, holds up the bold and sensational actress as a representation of beauty, femininity and candidness.

“Swara Bhaskar has justified roles that break stereotypes and the vicious circle of sealing lips about life’s realities. Her style, boldness and attitude is what the brand wants to leverage,” Namyaa Skincare director Karan Gupta said.

Bhaskar, sharing her excitement, noted in a statement, “I'm excited to be the face of Namyaa. I think it's great that the brand is taking skincare beyond beauty and skin lightening to hygiene and health taking into account the practical life conditions of numerous young women in India today- most of whom are studying or working and are often travelling or in transit.

I'm glad to be the face of a brand which is working in its own way to empower girls. I’m looking forward to connecting with the young and fearless Indian girls who will be able to advance their life with hygienic intimate conditions and fly their way to healthier living.”