Mumbai: Skechers, the comfort technology company, has announced Indian cricketer Yastika Bhatia as its newest brand ambassador for the performance category in India. Bhatia is the first female player to join Skechers for cricket boots, following Ishan Kishan's addition to the team earlier this year. The boots will launch on 30 September, and Bhatia will also feature in marketing campaigns for Skechers performance and lifestyle collections, aiming to expand the brand’s presence in India’s sportswear market.
Bhatia, a rising star in the Indian women's national cricket team and a member of the Mumbai Indians Women’s team, debuted for the Indian women's team in September 2021 against Australia. Known for her left-handed batting and effective wicket-keeping, she has played in various formats, including One Day Internationals (ODIs) and Twenty20 Internationals. Her performance under pressure and contributions with both batting and wicket-keeping have made her a valuable asset to the team.
Skechers Asia Pvt Ltd CEO Rahul Vira said, "We believe supporting women’s cricket is both important and essential – both as a company that cares about the sport and one that wants to build its presence in India. Yastika Bhatia is the perfect talent to add to the Skechers roster. Yastika's partnership with Skechers is a reflection of our unwavering commitment to being a leading sportswear brand in India. As we continue to invest in and support the development of sports in the country, Yastika’s talent, dedication, and positive attitude aligns perfectly with Skechers and our ongoing mission to partner with dynamic and inspiring athletes who embody the spirit of perseverance and excellence. We believe her energy and dedication to the sport mirror our brand's values, and together, we aim to push the boundaries of what's possible in sportswear."
Indian cricketer Yastika Bhatia added, "I'm thrilled to be on board with Skechers! For the past six months, I've been training and playing in Skechers Cricket shoes, and the performance and comfort that the shoes provide has been incredible. They're truly a game-changer when it comes to footwear. Skechers' dedication to athletes is something I deeply admire, and I’m looking forward to representing a brand that’s committed to innovation in sportswear. This collaboration feels like a natural fit, and I’m eager to see where this journey takes us.”
Bhatia joins a notable group of athletes wearing Skechers, including Indian footballer Sunil Chhetri, cricketer Ishan Kishan, and global stars such as footballers Harry Kane, Oleksandr Zinchenko, Mohammed Kudus, and Anthony Elanga; basketball players Joel Embiid, Julius Randle, Terance Mann, and Rickea Jackson; MLB players Clayton Kershaw, Aaron Nola, and Brendan Donovan; golfers Matt Fitzpatrick and Brooke Henderson; and pickleball pros Tyson McGuffin and Catherine Parenteau. This diverse roster highlights Skechers' broad appeal and commitment to performance across sports.
This partnership marks another milestone for Skechers India as it continues to innovate and redefine the brand’s portfolio for sports in the country.
Skechers cricket boots will be available for purchase starting on 30 September, along with the latest Skechers performance and lifestyle footwear for men and women available now at Skechers.in, as well as Skechers retail stores throughout India.
