Mumbai: Alpino, the renowned healthy foods brand that rose to fame on Shark Tank India, has welcomed Shilpa Shetty as its brand ambassador and key investor. This partnership signifies a major milestone for Alpino, which also raised $1.2 million in its maiden funding round, with participation from Paresh Ghelani and other prominent angel investors from Aashar Capital.
Alpino, known for revolutionising the health food industry, offers a unique product range based entirely on peanuts. It stands as the world’s only peanut product company, making nutritious eating fun with its high-protein items like peanut butter, super rolled oats, super muesli, and the world’s first peanut protein isolate powder. The company plans to launch over 20 new products in the next two years.
As a long-time fan of Alpino's peanut butter, Shilpa Shetty expressed her excitement, "I’ve always believed in living a balanced life—staying healthy, but without stressing over it too much. Alpino embodies this philosophy perfectly. Their natural peanut butter has been a staple in my home; my kids love it too. It’s a brand I’ve trusted and enjoyed, so when the opportunity arose to become a part of Alpino, it felt like a natural fit, just like their products."
Last year, Alpino faced a setback when a fire at its Surat warehouse caused losses exceeding Rs 2 crore, halting operations for six months. However, the brand rebounded with the launch of “Alpino 2.0,” achieving record-breaking revenues and demonstrating its resilience.
The funds from this round will boost Alpino's offline presence, support international expansion, and drive product innovation. With a growth rate exceeding 150 per cent this year, Alpino’s in-house production capabilities and global reach have established it as a market leader. The brand is a top seller on e-commerce platforms like Amazon and Flipkart, with products available at over 6,000 retail touchpoints across India, including major chains like Reliance, Metro Wholesale, and Godrej’s Nature’s Basket. Alpino also sells its products in over 10 countries worldwide.
Founded in 2016 by six friends—Chetan Kanani, Hiren Sheta, Umesh Gajera, Priyank Vora, Milan Gopani, and Mahatva Sheta—Alpino aims to become a Rs 500 crore brand within the next two years. Shilpa Shetty’s involvement strengthens this commitment and aligns with Alpino's mission to make India a protein-rich nation without compromising on taste.
"We are beyond thrilled to welcome Shilpa Shetty to Alpino," said Alpino Health Foods, CEO & co-founder Chetan Kanani. “Shilpa’s dedication to transforming India's approach to health and her genuine love for our products make her the ideal face for our brand. Her zestful, fun-loving nature and passion for fitness perfectly align with our brand positioning that healthy eating should be fun and not a burden. We are confident that Shilpa’s influence will inspire more people to embrace a protein-rich lifestyle."
XPRIZE Foundation’s board member Paresh Ghelani who also joins as a key investor and advisor, added, “As someone deeply committed to innovation and impact, I see Alpino as more than just a brand - it’s a movement towards healthier living. The founders’ passion for creating high-quality, accessible nutrition aligns perfectly with my vision of empowering individuals to lead better lives. I am excited to support Alpino in their journey to make healthy eating a fun, enjoyable, and integral part of daily life, not just in India but across the globe. Together, we can drive a significant shift in how people perceive and consume nutrition.”
With Shilpa Shetty onboard, Alpino remains committed to making its protein-rich products a staple in every household, striving to make India protein-sufficient without compromising on taste or quality.
