MUMBAI: Nestlé India recently re-launched the much loved Milkybar with more milk, less sugar. The new TVC featuring actor Shilpa Shetty reflects the brand’s ethos that a wholesome childhood is one where kids learn and grow playfully. The campaign revolves around the importance of encouraging kids to try new experiences that make them curious and confident for life.

Link to TVC

Nestlé India general manager of chocolate and confectionery Nikhil Chand said, “We are delighted to unveil the new TVC that presents Milkybar as a brand that supports parents who believe in the value of playing and learning through new experiences. Milkybar is a category-leading brand credited with many firsts.”

Shetty said, "This is an exciting and fun association for me. I have always loved Milkybar and being a mother myself, I am aware of the need for better and informed choices and more importantly, an encouraging parenting style that ensures children can play and learn life’s important lessons. I hope our moms and kids will have as much fun watching the ad as we had in making it."