MUMBAI: Theatre chain PVR Cinemas has opened a new four-screen multiplex in Hubli, Karnataka, taking its total screens in the state to 51 across its seven properties.

The new theatre has a distinct design and is equipped with 2K digital projections, 7.1 channel sound and is 3D enabled with large screens, comfortable seating and a wide range of food and beverages.

"We look forward to entertaining a wide spectrum of audiences by offering them more comfort and convenience, greater engagement and loyalty, premium sight and sound and a variety of movies with targeted programming," said PVR CEO Gautam Dutta.

PVR joint chairman-managing director Sanjeev Kumar Bijli added, "PVR taps the tier-II and tier-III cities as well and envisions providing the people of Hubli with the best."

PVR launched its multiplex in Hubli with an aim to target the twin cities of Hubli- Dharwad, which hosts over three lakh students. Moreover, the city is also emerging as an educational and industrial hub of the country.

With this launch, PVR now operates 462 screens in 104 properties in 44 cities across India.