MUMBAI: POPxo, India's largest community for women, decodes millennial fashion by unveiling a new collection of cool T-shirts. This new millennial approved fashion line promises to take care of your glam as well as the ‘Gram. The designs are inspired by content that goes viral on POPxo channels. Operating on a ‘fast-fashion’ model with frequent drops and successful sell-throughs, the new launch further evidences the fact that the content-commerce model is working very well for the company.

Offering thirty-four designs in high quality fabric and flattering fits, the launch comprises three collections. The millennial collection is perfect for women who seek versatility in their everyday fashion choices and are keen to give voice to their thoughts with on-point slogans. The Bollywood-inspired edit boasts of pyaar, dosti and magic in the form of trendy tees with popular Bollywood dialogues doing the talking for you and the uber cute PowerPuff Girls collection with the tiny superheroes offer a splash of nostalgia and a dash of superpower.

Priyanka Gill, Founder & CEO, Luxeva Ltd says, “We are excited to launch our collection of T-shirts. They are perfect for the cool millennial woman who owns her goals - at POPxo we help her achieve them. Our mission is to create and sell content led products that our audience wants and loves - we are already getting a fantastic feedback on the designs.”

Starting at INR 649, all the designs are available at POPxo SHOP in sizes S to XL in four fits such as the oh-so-breezy boxy fit, the season fave cropped style, the like-a-hug boyfriend fit and the fail-safe regular fit. The variety of fits has been designed keeping in mind that no two sizes or body types are the same.

Happy Shopping at https://www.popxo.com/shop/clothing/t-shirts