MUMBAI: Pantaloons, a family fashion destination from Aditya Birla Fashion and Retail Limited, created a milestone by entering into the ‘India Book of Records’, for creating the tallest Denim Ganpati Idol made by using 600 pairs of denims. The Denim Ganpati stands 9 feet tall and is installed at the Pantaloons Chinchwad store in Pune.

As part of the consumer engagement programme, Pantaloons has organised fun activities which includes Ganpati idol-making competition using clay, cookery classes encouraging women to use microwave based recipes and modak making competition. Pantaloons enters India Book of Records by creating tallest Denim Ganesh Idol in Chinchwad, Pune

Commenting on entering the India Book of Records, Shital Mehta, CEO – Pantaloons, Aditya Birla Fashion and Retail Ltd. said, "We are delighted that our Denim Ganpati Idol has been recognised for its uniqueness. We will also be donating the denims to Maher Foundation, which works towards the upliftment of children and women.”

The eye-catching nine-feet tall Denim Ganpati is a vision of grandiose, adding fervour to the festival “Ganesh Chaturthi”.