Mumbai: Nutella, the hazelnut cocoa spread brand of Ferrero, celebrates the birthday of its esteemed and popular brand endorser, Ranveer Singh, on 6 July. To mark this special occasion, Nutella is thrilled to announce a limited-edition Nutella jar featuring Ranveer Singh’s image, which will be available as an online giveaway through engaging digital activities. The highlight of this unique initiative is the interactive augmented reality (AR) experience that accompanies the limited-edition Nutella jar. Enclosed within the hamper box, the Nutella jar proudly displays a collectible label showcasing Singh. But that’s not all – the box itself is an AR trigger designed to unveil an exclusive AR avatar of Singh delivering a special birthday message.

To activate the immersive AR experience, fans simply need to scan the QR code provided on the box using Instagram’s AR lens. The lens will instantly bring Singh’s avatar to life, creating an exciting and personalized interaction for fans. To engage and reward fans for their enthusiasm, Nutella invites viewers to comment their favourite Singh dialogue on the designated social media post. Each comment serves as an entry to win* a limited-edition Nutella x Ranveer Singh jar. The more comments fans share, the higher their chances of winning this iconic, collectible Nutella jar.

Ferrero India marketing head, Nutella brands Zoher Kapuswala said, “We are thrilled to celebrate Ranveer Singh’s birthday with this special limited-edition Nutella jar. The combination of Ranveer’s dynamic personality and the magic of augmented reality creates an unforgettable experience for our fans. We invite everyone to participate, comment, and have the chance to add this exclusive Ranveer Singh Nutella jar to their collection.”