MUMBAI: Gurugram-based Spunk Ads India Pvt Ltd launched Native Machine-an all-in-one self-serve native DSP that will enable various solutions for publishers and advertisers—at Moscow Affiliate Conference 2019 held on 9 and 10 April. Native Machine was founded by Sunny Singh, Mohd. Sohrab Ali and Saurabh Singh. Deepak VL heads the media exchange department.

With Native Machine, advertisers can save time in managing their campaigns. It helps them manage native advertising more efficiently by using Native Machine’s tools such as bulk campaign management, in-depth real-time stats and rule-based goal optimisation across multiple traffic sources. It also takes out conversion and sales data to automate budgets and bid, in turn, decreasing costs and increasing ROI. On the other hand, it auto-blocks the publishers or widgets from the client's campaigns based on custom rules.

Mohd. Sohrab Ali said, "Native Machine is a user's go-to solution in the advertising sector and in the coming days, we are looking forward to reaching out to more advertisers in the near future. Native Machine connects with all the native networks on which a team relies every day to expand the business to track all the on-going campaigns easily.”

Native Machine provides its clients with the option to create multiple campaigns in just one click. All the campaigns of the client are tracked effectively and the issues are addressed accordingly. The real-time tracking tool makes it easier to evaluate revenue generation and real-time analytics of the campaign’s performance.

Native Machine integrates all the renowned native advertising platforms like Taboola, Outbrain, and MGID. Adgebra will be implemented soon.