Nagma Chatterjee appointed general manager at LifeWear India

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Nagma Chatterjee appointed general manager at LifeWear India

Chatterjee will spearhead Lifewear India's e-commerce strategy and operations,

Nagma Chatterjee

MUMBAI: LifeWear India has announced the appointment of Nagma Chatterjee as general manager, effective January 2025.

With over 16 years of experience in driving e-commerce growth strategies and managing profit and loss operations, Chatterjee is known for her expertise in online business development, brand building for e-commerce, and marketplace expansion on platforms such as Amazon and Flipkart. she has also been instrumental in implementing omnichannel strategies and optimising supply chains for operational efficiency.

Prior to joining Lifewear India, Chatterjee served as assistant general manager at Dr Batra’s Healthcare, where she led efforts to realign e-commerce strategies, reduce costs, and enhance margins. she has also held senior roles at Indo Count Industries and Alka Lifestyle, contributing to substantial sales growth and market expansion.

In her new role, Chatterjee will spearhead Lifewear India's e-commerce strategy and operations, focusing on enhancing customer engagement, product management, and driving sales growth through data-driven decision-making and technology integration.

Her appointment is seen as a strategic move by the company to strengthen its digital presence and optimise its e-commerce capabilities in the competitive market.