Mumbai: Mango has announced Kiara Advani as the new brand ambassador in India on Thursday. She will endorse the Spring Summer 2022 collection and the campaign will be visible across regions and mediums. Mango has also collaborated with Myntra for its brand building.

The Spanish fashion giant, Mango has established itself as a brand of choice and aspiration, especially among a young fashion-forward audience in India. With its world-class offering and the association with Kiara, a fashion bellwether and beloved of the nation, Mango is set to build stronger brand salience with its shoppers and the actor’s enormous fan base across the country.

The campaign will be promoted extensively across digital mediums, including social media to reach the brand’s target audience, which largely comprises young urban shoppers. The campaign pivots on the theme of enjoying the flowers of summer and is called, ‘summer blooms with Mango’.

The 57-second ad campaign, titled, ‘enjoying the bloom’, showcases Kiara enjoying the bounties of summer while wearing bright and colourful ensembles that reflect the flowers and the mood of the season. She is seen enjoying her day out at a flower garden, lush with the season’s blooms and is comfortable, happy and confident – characteristic of a woman dressed in Mango.

Speaking on the occasion, Kiara Advani, a Bollywood actor said, “I’m delighted to be representing Mango, which is one of my personal favourites. I strongly relate to the brand and its philosophy and the new summer collection is an ode to women who are carefree and like to enjoy the seasons with conforming ensembles. As such, I believe, my attitude and style syncs well with the brand’s own and I look forward to being a link between the brand and its audience.”    

Myntra's Senior Director Vishal Anand said, “Kiara’s established presence has the potential to pull audiences across the nation and influence people with her sartorial choices. She is a reigning style icon of the country; her fan base is growing by the day. The association with Kiara for the new vibrant -Summer collection is sure to enamour the fashion-forward audiences of the country."

Mango's board of directors and head of expansion Daniel Lopez Garcia, “The new Mango Spring Summer 2022 campaign captures the essence of summer blooms perfectly. The designs have been created by adopting the current trends while leaving room for personal expression among women in the age group of 18-45. With Kiara onboard, we are confident of strengthening our presence further and reaching our target audience, which is also the actor's core audience.”