Lotus Organics+, a premium organic beauty brand, on Monday announced a new high-voltage brand campaign with a film primarily focusing on its brightening day crème. UN Environment’s goodwill ambassador for India and Bollywood actress Dia Mirza will appear in the newly launched campaign, which will run across various platforms.

With this ad launch, the brand conveys the message of how the Lotus Organics+ precious brightening range ensures bright and glowing skin. The film reinforces the message that Lotus Organics+ is 100 per cent certified organic by highlighting the rare white peony flower extracts present in its precious brightening range. 

With an extensive media plan, the campaign will play out on the brand’s social media platforms, such as Facebook, Instagram, and YouTube. The high-decibel campaign will also be aired on leading OTT platforms, including Disney+ Hotstar, where the brand film will be aired during the series Moving in with Malaika, in which actress Malaika Arora can be seen using Lotus Organics+ products. Through this powerful campaign, Mirza will reach out to a youthful audience of millennials, Gen Z, and her large fan base, many of whom are deeply concerned about organic beauty products and the environment.

Commenting on the new campaign, Lotus Herbals chairman and managing director Nitin Passi says, "Lotus Organics+ is a brand that uses only 100 per cent certified organic actives in its products. We want our customers to be our ‘eco-responsible partner’ and adopt a sustainable lifestyle. In the new campaign, our brand ambassador Dia Mirza highlights the organic ingredients that go in our precious brightening range, the potency of the organic ingredients in achieving skincare goals, and the message to all of our customers to "Live Organic."" 

Further, Mirza elaborates, "Lotus Organics+ resonates with me as their products use only 100 per cent certified organics. I believe that it is important that our lifestyle should be natural, free of toxins, and healthy for the planet as well as ourselves. Everyone must do their bit for the environment, and these steps begin at home, especially, through the beauty care products we choose. Lotus Organics+ embodies the idea of a sustainable and healthy lifestyle."