Mumbai: L'Oréal Paris, a global leader in beauty and cosmetics, has joined forces with Yuvaa, an impact-driven youth media organization, and Navya Naveli Nanda, an entrepreneur, to launch an exciting pan India roadshow titled "You Grow Girl!" The initiative aims to empower and engage young individuals across India, commencing with St. Xavier's College.
"You Grow Girl!" is set to embark on a transformative journey, activating 25 esteemed colleges which includes renowned institutions across seven cities in India like MICA, Hansraj College, Presidency College, NMIMS Bangalore, and TISS amongst others. The roadshow that was flagged off on 28 June will conclude in Kolkata on 4 August.
This initiative seeks to make an indelible impact on the lives of thousands of young people, offering them a platform for personal and professional growth. During the roadshow, students will have the unique opportunity to interact with Nanda, who will share valuable insights from her experiences and journeys as a young entrepreneur. Through engaging sessions, participants will explore various avenues including entrepreneurship, mental health, gender equality, career guidance, and more.
Speaking on the occasion, Nanda said, "I am extremely delighted to lead this remarkable collaboration between Yuvaa and L’Oréal Paris, dedicated to empowering women and fostering inclusivity. It brings me immense joy to engage with students nationwide, sharing my experiences and offering a fresh perspective. Together, through this initiative, we aim to inspire young minds to embrace their inherent value and equip them with the wisdom to flourish in every facet of life. Moreover, I truly believe that the StandUp module will further enable these young women to fight street harassment."
L’Oréal Paris has a long history with women’s empowerment, boosting their self-confidence and helping them realize their worth. In addition to empowering conversations, L'Oréal Paris will conduct a comprehensive training module on safety and combating street harassment. This module is a part of their initiative called "Stand Up," which equips young people with practical tips and strategies to respond effectively in situations of street harassment.
L'Oréal Paris general manager Divya Reddy Shah, expressed her enthusiasm for the partnership, saying, "At L'Oréal Paris, we are committed to empowering young individuals and providing them with the tools they need to succeed. Through our collaboration with Yuvaa and Navya Naveli Nanda, we are stepping up to create spaces that encourage young women to embrace their potential and make a positive impact in society. We also look forward to enabling these young women with the StandUp training to ensure that they are well versed with the defence techniques to protect themselves against street harassment. We are excited about the meaningful conversations and experiences that await us on this incredible journey."
The "You Grow Girl!" roadshow signifies the commitment of L'Oréal Paris, Yuvaa, and Navya Nanda towards the holistic growth and empowerment of young individuals in India. Together, the partnership aims to inspire, uplift, and equip the youth with the necessary skills and knowledge to thrive in today's dynamic world. The pan India roadshow for "You Grow Girl!" is set to commence on 4th July, promising an enriching experience for all participants.
Yuvaa's CEO Kevin Lee, shared his excitement about the collaboration, stating, "Yuvaa's roadshows have always been our way of listening to young people on the ground and giving them opportunities to express themselves. Teaming up with Navya and L'Oréal Paris to empower young women and foster their potential is truly exhilarating. Over the past four years, we have engaged with over 10,000 young people on our roadshows, and we eagerly look forward to the meaningful thoughts, conversations, and experiences that lie ahead over the next two months."
