MUMBAI: LeEco claims to have ushered in new era of content integrated TVs in India with the launch of its Super3 series of Super TVs. Now there are strong indications or rumours that the company is now contemplating a slew of partnerships with leading names in the media -entertainment industry for content aggregation.

Bolstering its content ecosystem seems logical for a company like LeEco that has been very vocal about its content proposition as its key differentiator. Now it appears to have seriously embarked on upping its content offerings across movies, drama, sports, games and more.

It is speculated that LeEco is already in discussions with local content producers and international studios for content tie-ups and has started work towards developing in-house shows and formats.At the Super TVs launch event, the company made its intentions clear about looking at investing close to $200 million (Rs 1330 crores) into developing content for India, including its own produced content, over the next two to three years. If this is to be believed, then LeEco will really raise the bar in the industry when it comes to content integration into devices like smartphones & TVs.

Currently LeEco claims that their Super TV users will get to access about 2000 Full HD/HD films from Hollywood and Bollywood, more than 100 satellite TV channels, 3.5 million songs (coming soon by software upgrade), and more than 50live concerts. Sources reveal that in the coming months, the global corporate will most likely acquire more than 1000+ hours of content and might offer more than 15 HD channels as part of Le Live to its users.

It is also expected that LeEco will expand its offerings from entertainment to include popular games Rumour has it that LeEco will introduce over 500+ games in the next few months for its Super TVs and mobiles, eliminating the need for console gaming. These seem like ambitious moves and if true, will certainly makeLeEco a game-changer in the OTT-Content business in India.

Globally as well, for its TV business, LeEco is reportedly significantly ramping up its activities. Last week it announced the US$2 billion acquisition of smart TV manufacturer Vizio. In a recent move, LeEco is also rumoured to be exploring a content deal with Netflix.

This looks like an interesting time for the Smart devices industry both globally and in India. And content seems to be king-pin to lead this charge into the future.