KKR flexes fan engagement with Amul's Train Like a Knight

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KKR flexes fan engagement with Amul's Train Like a Knight

Cricket franchise unveils series, turning fans into fitness fanatics with protein-power insights.

Train like a Knight

MUMBAI: Kolkata Knight Riders (KKR) is serving up a fitness masterclass with Amul presents Train like a Knight, a new digital series that's set to give fans a peek behind the curtain of professional cricket training. Forget just watching the game; KKR wants you to live it, protein shake in hand.

Recognizing that cricket is more than just sixes and wickets, it's a test of discipline, endurance, and peak performance, KKR, in partnership with Amul Protein, is launching a six-episode series that delves into the nitty-gritty of player fitness. Think intense workouts, dietary deep dives, and mental conditioning sessions that would make a yogi sweat.

Episode one, featuring Ajinkya Rahane, is already dropping jaws (and maybe a few dumbbells), offering a glimpse into the kind of grind it takes to play at the highest level. 

To watch the Ajinkya Rahane episode click here

"Our collaboration with Amul Protein is more than just a partnership—it's a testament to our commitment to inspiring fitness and showcasing the holistic preparation of our athletes," said Knight Riders Sports  group chief marketing officer Binda Dey "Through Amul presents Train like a Knight, we're breaking down the barriers between fans and players, offering an authentic look at what it takes to compete at the highest level of professional cricket."

But this isn't just a flash-in-the-pan series; it's a year-long fitness fiesta. KKR plans to expand Train like a Knight into a full-blown program, complete with exclusive events, workshops, and enough merchandise to turn every fan into a mini-athlete.

With Amul Protein's nutritional muscle, Train like a Knight  promises to be an engaging, informative, and downright sweaty journey into the world of professional sports prep. Get ready to train, fuel, and, well, live like a Knight.