MUMBAI: This International Beer Day, which is celebrated worldwide on 7 August, saw a social trend where beer lovers uploaded creative inventions or gadgets with the ingredient Kingfisher Beer.

The hash tag #KFBeerInventions too caught on like wild fire. This unique online campaign was started by Indian liquor giant Kingfisher as part of its unique digital campaign on Twitter.

Kingfisher conceptualized a whacky initiative to enthuse fans on their digital platform, giving them an opportunity to showcase their inner creative genius. Lapping on to the opportunity to turn into innovators, the beer heads tweeted their most quirkiest and ingenious ideas using #KFBeerInventions.

From beer being sent via emails to machines that could turn Mondays to Sundays with beer, beer heads didn’t leave any stones unturned to showcase their whacky sides. Kingfisher then took upon themselves to go over the entries at their Good Times lab and gave life to the quirkiest ideas through GIFs. With over 200 entries received in less than two days, Kingfisher’s Twitter page was filled with quirky images, GIFs and vines.