MUMBAI: Kinder Joy, a brand of Ferrero SpA, has partnered with KidZania , a global edutainment theme park, to launch a Kinder Joy Treat Factory for children at KidZania, Mumbai.
Ferrero India regional category head for Kinder brands Anita Dewan commented, “The association with KidZania is an endeavor based on the same Kinder brand philosophy – by making learning fun for the kids. At the Kinder Joy Treat Factory, Kids will be able to experience how their most loved brand is manufactured and learn about each step of the Kinder Joy making process, from ingredients to manufacturing. Our first establishment had come-up at KidZania Delhi NCR where we have been able to deliver the Kinder experience to the kids in India. Based on the experience, we are happy to extend our partnership to KidZania Mumbai. With this expansion, we hope we will continue to bring daily moments of joy to more children and their families.”
KidZania India director and CEO Sanjeev Kumar said, “At KidZania, it is our constant endeavor to partner with brands that provide opportunities for children to learn through unique, real-life like role-plays, so as to positively impact the society and the environment they live in. Kinder Joy & KidZania share strong brand synergies, values and a vision of providing children with the best quality product & experience with a fun element at the core of it. We are delighted to extend the Kinder Joy Treat Factory establishment for our KidZania Mumbai visitors after the successful launch at our KidZania NCR facility. This activity will empower children to better understand and learn about the process of Kinder Joy making from ingredients, nutrition analysis, excellence in quality, to packaging.”
As revealed by the brand, the ’Kinder Joy Treat Factory’ at KidZania Mumbai will focus on enhancing the psychomotor, cognitive, emotional and social skills in the kids visiting the factory. The kids would learn from operating the machinery and manually measuring ingredients as they follow the instructions from a supervisor and work with a team of peers managing the overall assembly line. The activity is designed to work for an overall development of the kids placing them in a position of responsibility and helping discover the joy of creating something with teamwork.
