MUMBAI: KidZania Delhi NCR, an indoor theme park that inspires and educates children, has partnered with Nutella via the launch of the ‘Nutella Breakfast Deli’ establishment.
This association will allow children to play the role of a ‘Breakfast Chef’ and prepare fun and tasty breakfast recipes with Nutella according to the recipe provided. Kids are explained the importance of breakfast in their daily diet and prepare an exciting recipe using Nutella.
Thereafter, kids can consume their own breakfast or share it with their family and friends. Every child would get a specially created ‘Nutella Recipe Booklet’ as part of a giveaway at the end of the activity. As an additional giveaway, kids can take home a Nutella spife exclusively during the launch month. These activities will inculcate different values like psychomotor, cognitive, emotional and social skills via experiential learning.
KidZania India director – strategic partnerships Sona Mazumdar said, “The Breakfast Deli activity will impart the importance of a healthy breakfast in a child’s daily diet along with the balanced nutrients which go into making a breakfast healthy using different recipes. The activity will trigger cognitive and psychomotor development in them.”
Nutella head of marketing Vidya Sagar Singh, “Through the partnership, we want to grow this love for our brand bigger in India with our little fans."