MUMBAI: PriyaGold, popular biscuit manufacturer, has roped in Katrina Kaif as the brand ambassador for its latest product SuperStar, which is a chocolate bar.
"Katrina is the perfect choice to advocate our unique chocolate product SuperStar, since her own superstar status projects the perfect combination of vivacity and spirit represented by our brand," said PriyaGold group chairman and MD BP Agarwal.
The product includes chocolate, caramel and nougat and the bar claims to be the ‘taste ka blockbuster’. SuperStar will be available in 20 gram packets priced at Rs 5.
In the 25-second ad, one can see Kaif arriving in her comfortable car for a red carpet function. While the media is going crazy outside her limo, she is busy munching on her bar. When she gets out, a reporter asks her if she is all alone to which she smartly shows off her chocolatey bar while saying, “Got my SuperStar”.
PriyaGold is a known brand in Indian houses with biscuits like Marie, Lite, CNC, ZigZag and chocolates like Shokk and Choco Gold.