MUMBAI: Dabur India Ltd, a leading natural personal care company in India, has announced Bollywood Actress Kareena Kapoor Khan as the new face of India's most preferred hair oil brand, Dabur Amla Hair Oil. Enriched with the natural goodness of Amla (Indian gooseberry), Dabur Amla Hair Oil enriches hair, making them strong from inside and beautiful from outside to keep you looking absolutely gorgeous all day long.

Dabur Amla Hair Oil's new identity now has Kareena Kapoor Khan’s face on the front label, making the 75-year-old brand more contemporary and appropriate in consonance with today's lifestyle. “Dabur Amla hair Oil has always been associated with beauty and has been known as the key behind strong, healthy, long and beautiful hair. Kareena's vibrant persona, pan-India appeal and her confident attitude makes her a great fit for our brand," said Rajat Nanda, DGM - Hair Oils, Dabur India Ltd.

Kapoor said, “Dabur Amla Hair Oil has always showcased the epitome of strength & beauty for Indian women. I am really excited to undertake this new journey with them."

"Hair oil is an integral part of traditional Indian lifestyle, and generations of women have relied on the natural benefits of oil to keep their hair strong and healthy. The brand Dabur Amla has been synonymous to hair oiling and has proved itself generations after generations to be the best choice when it comes to making your hair strong & beautiful, " Nanda added.