Mumbai: Renowned actress Kajal Aggarwal, widely acclaimed for her stellar career in cinema, is poised to make a lasting impact in the home lifestyle Space with the introduction of her exclusive Brand Licensing Program. Partnering with Swag, a brand licensing company renowned for creating and establishing some of India's most prominent celebrity-led brands, Kajal Aggarwal aims to bring her visionary home design ideas to life.

Inspired by a profound passion for blending India’s rich cultural heritage with contemporary living aesthetics, her Brand Licensing Program promises to seamlessly integrate traditional artistry with modern design sensibilities. She aims to develop premium home lifestyle products that resonate with both heritage enthusiasts and modern homeowners.

For the upcoming launch of her Brand Licensing Program at the HGH India tradeshow, renowned celebrity Kajal Aggarwal expressed her enthusiasm, stating, "At this stage in my life, focusing on Home Lifestyle categories comes naturally.” I am deeply passionate about the vibe and design aesthetics that shape our homes. I am looking forward to bringing my home design ideas to fruition through my brand and am excited to meet and engage with industry leaders at HGH India to explore potential collaborations."

Swag CEO Vishal Sinha stated, "Kajal Aggarwal holds significant influence, and this Brand Licensing Program offers a unique opportunity for companies in the Home Lifestyle sector to collaborate with her. It enables the creation of products that authentically reflect her persona and design ideas, which are aspirational and resonate well with target consumers, fostering strong consumer engagement."