MUMBAI: Isobar India has been appointed as the digital partner for LIXIL Water Technology. Headquartered in Tokyo, LIXIL Corporation (LIXIL) operates in the housing and building industry. The brand includes a range of super premium sanitary fittings brand GROHE and other category leading brands such as American Standard and INAX.

As part of the mandate, Isobar India will manage the account for its premium brands GROHE and American Standard from its Delhi office. The agency won the account following a multi-agency pitch.

LIXIL water technology senior director marketing Aparna Deshmukh says, “As we transition into a stronger consumer-centred, architect and designer preferred business, we look forward to developing category disrupting communication and engagement platforms that will accelerate our growth and leadership.”

Isobar India executive vice president Gopa Kumar adds, “We're excited and proud that LIXIL Water Technology has selected Isobar as the digital partner for its India operations to build connections with consumers across markets. We look forward to elevating this luxury brand to be the top digital brand in its category by delivering strategically informed, inspirational and creative work.”