MUMBAI: Hyundai Motor India has launched ‘Swachh Can’, a portable bin for all Hyundai cars under its new CSR pillar for India- ‘Swachh Move’ supporting the nationwide campaign Swacch Bharat Abhiyan.

The brand is the country’s second largest manufacturer of passenger cars and the number one exporter since inception. 

Hyundai Motor India MD and CEO Y K Koo says, “As a caring manufacturer and in-line with the nationwide Clean India Movement, we have developed Swacch Can, a portable bin for all Hyundai Cars.” 

Hyundai recently conducted a survey of car owners and found 98 per cent respondents deeply care about cleanliness of outside infrastructure such as streets, roads and more than 95 per cent respondents favoured they would prefer a portable covered bin inside the car in which waste items could be conveniently disposed-off, this led us to another innovation of Swachh Can. 

Starting from 1 March 2018, the entire Hyundai product line-up will come with factory-fitted Swachh Cans.

Hyundai Corporate brand ambassador, Shah Rukh Khan adds, “I admire Hyundai for their socially relevant campaigns that are so pertinent to every individual. Swachh Can is a simple yet powerful idea and I would like to request every single car owner to go ahead and use it and play their role in the Clean India Movement.”

To reach the masses with a strong message of Clean India for keeping Indian Roads Clean, Hyundai will promote #SwachhCan across the country through distribution in all Hyundai dealerships and service workshops.