Mumbai: Chennaiyin FC has signed the popular storytelling platform, Humans of Bombay, as their official storytelling partner for the on-going 2022–23 season.

The partnership intends to bring the Chennaiyin fans closer, bolstering their bond with Marina Machans.

The two-time Hero Indian Super League champions and Humans of Bombay will collaborate for a year to bring out the fascinating stories of their champion players, coaches, and stakeholders while also shining a light on the ups and downs of their journey.

Established in 2014 by Karishma Mehta, Humans of Bombay showcases the unique, inspirational, and relatable stories of individuals from all walks of life. With a community of over 4.5 million people, the platform has lent voice to the voiceless with more than 6,000 stories so far.

Speaking about this partnership, Humans of Bombay founder Karishma Mehta said, "We strongly believe that sport gives birth to some of the greatest stories. And from our interactions with the team until now, we’ve found some fascinating stories of grit and determination. We’re grateful that we can extend our expertise to bring forth these inspiring and heartwarming stories from Chennaiyin FC to the fans and our community. Fans will be able to see their players, coaches, and stakeholders from a very personal lens, and we hope our storytelling strengthens their bond with the team. Stories have the power to inspire a generation, and we hope to do that; it’s time for India to participate on a much larger scale in the sporting world, and that effort to become truly global begins here."

Chennaiyin FC have secured two victories and a draw from their five games so far in the on-going Hero ISL season. They will next take on Jamshedpur FC in a home fixture at the Jawaharlal Nehru Stadium in Chennai on Saturday.