MUMBAI: Online grocery delivery service, Grofers has shared that it added 2.5 lakh new customers to its portfolio during its 9-day-long ‘Grand Orange Bag Days’ sale. Grofers was offering 100 per cent cash back (up to Rs 5000) to the customers shopping from its site for the time period. It also shared that with record-breaking numbers, the sale hit Rs 207.52 crore GMV.
It also shared some other insights into the shopping habits of the people depending on area. As per its findings, Delhi/NCR ordered the most flour, tea, and ghee; Lucknow led the almonds, flour, and detergent powder section; people in Mumbai and Pune ordered the most of almonds, coconut oil, and butter; Bengaluru purchased ghee and rice; and Kolkata preferred flour, coconut oil, and tea.
Delhi made the highest amount of expenditure, amounting to a whooping Rs 85.80 crore, followed by Mumbai (Rs 35.8 crore). Bengaluru followed the suit and spent Rs 28.2 crore.
The country also reiterated its passion for tea with over 1.32 lakh units of tea sold, followed by 3 lakh sugar packets and over 85 thousand packets of cookies.
The above findings are derived from the order analysis for Grofers ‘Grand Orange Bag Days’ sale, which started from 19 January through 27 January 2019. The sale was operational across all 13 Grofers markets such as Ahmedabad, Bengaluru, Chennai, Delhi, Gurgaon, Hyderabad, Jaipur, Kanpur, Kolkata, Lucknow, Noida, Mumbai, and Pune.
