Mumbai: Limited Edt, the Singapore-based sneaker and lifestyle chain, with a legacy spanning for more than two decades, is poised to cut through the Indian market under the visionary leadership of Gaurav Tandon. With a deep comprehension of market dynamics and consumer behavior, Tandon is all set to lead Limited Edt, into the vibrant Indian market.
Tandon, renowned for his impeccable business acumen and market insights, takes over the reins as the managing director, overseeing all business aspects, bringing with him a wealth of experience from his previous leadership roles as Vice President of Deutsche Post AG and Founder of Amaze Consulting Services and top consulting firms like Aon Hewitt and Mercer.
Limited Edt's expansion into India comes at an opportune time, with the country's sneaker and streetwear market projected to reach a revenue of US$2.80 billion by 2024, presenting exciting growth prospects. Reflecting on the brand's expansion, Mandeep affirms, "India's dynamic landscape presents limitless opportunities for Limited Edt to thrive. Tandon's vision for the streetwear and lifestyle industry in India, along with his strategic business management and development skills, aligns perfectly well with my vision for Limited Edt India, that is, to redefine the sneaker culture and what it means to be the 'only' sneaker destination in the country."
Speaking on his new role, he said, "I am thrilled to spearhead Limited Edt's journey into India's burgeoning sneaker and streetwear fashion scene. We want to create an experience that is all about authenticity, exclusivity, and exceptional craftsmanship. Our upcoming partnerships are going to celebrate and promote India's local culture, talent, and design while, of course, catering to the diverse needs of Indian consumers. I am someone who believes in shaping trends, and this opportunity as an M.D. is all about that."
With his global influence and deep understanding of cultural nuances, Tandon is poised to drive Limited Edt's success in India. The brand's partnerships with esteemed names like Adidas Consortium and Asics are just the beginning, showcasing its commitment to delivering exclusive footwear collections.
