MUMBAI: Pivoting towards strengthening the brand reach, Garmin India, a has signed television presenter and fitness coach Mandira Bedi as its brand ambassador.

The popular face of many TV shows, host of cricket matches and now an icon of fitness, Bedi will promote Garmin smartwatches and accessories in India across the mediums of print, television, online as well as creating buzz on all social media platforms.

Garmin India director Ali Rizvi said, “Mandira Bedi is not only a star icon but also an inspiration to many fitness enthusiasts and women globally. We are thrilled to have her on board with us and are confident that this partnership will strengthen our brand reach and encourage more people to choose a healthier lifestyle.”

Recently, on the occasion of International Women’s day, Garmin India launched an incredibly small, smart and modern smartwatch - ‘Lily’ with features designed by women, for women. The smartwatch offers women’s health features, including menstrual cycle tracking and newly launched pregnancy tracking feature sharing the mother-to-be a snapshot of their pregnancy alongside their other health, wellness and activity data.

“Working out and staying fit is not only a passion but a choice of lifestyle,” remarked Bedi. “It’s an honour for me to be associated with Garmin- a brand that especially designs and manufactures its products to help fitness enthusiasts by providing the correct guidance and accurate data of their workouts. With their range of smartwatches, together we aim to reach out to more and more people to spread awareness on the need of a healthier lifestyle.”

Garmin offers smart wearables across price points with dedicated devices for golf, running, swimming and cycling activities amongst a range of other products. Currently, more than 13 models including the recently launched ‘Lily’ and many more products are available through its online and offline channels pan India.