MUMBAI: Media agency, Flags Communications, has bagged the social media management mandate for Tata Power-DDL (a joint venture between Tata Power and the Government of NCT of Delhi).

As a part of the mandate, Flags Communications will be responsible for handling the social media campaigns for Tata Power-DDL.

Tata Power-DDL head of corporate affairs, communications and administration Siddharth Singh says, “As a Utility, Tata Power-DDL is promoting digital communication and developing real time touch points for consumers by integrating social media platforms and digital technology offerings. With a strong belief in good, relevant and useful content, our digital strategy is to break away from one-way communication and engage consumers on a real time basis through dynamic platforms. We look forward to Flags Communications’ coming on board as they command an understanding of the digital space along with strategic and innovative solutions, which will be essential in supporting our communication goals.”

Commenting on the tie-up, Flags Communications MD and CEO PKD Nambiar mentions, “We are excited about the tie up and we are sure that we can add a lot of value to Tata Power-DDL’s Digital presence through our Digital expertise.”