Mumbai: India’s most trusted active and sports nutrition brand, Fast&Up announced a strategic partnership with EatFit, India’s largest healthy food platform housed under Curefoods - a leading Indian cloud kitchen player. This partnership aims to leverage each brand's similar audience base to expand its reach and offer enhanced value to customers seeking a healthier lifestyle.
The partnership which started this month will continue for a year, enabling both brands to create a lasting impact in the fitness and wellness industry while promoting the cause of a healthy lifestyle.
A brand that has helped build some of the best performance products, most effective daily and active nutrition products which help in an active self. Fast&Up provides quality nutrition to the early adopters of an active lifestyle and this partnership between EatFit and Fast&Up is designed to maximize customer engagement and satisfaction. As part of this, Fast&Up will utilize EatFit's website to offer product sampling of its premium effervescent tablet – Fast&Up RELOAD to EatFit customers. To celebrate the launch, EatFit and Fast&Up will join forces on social media platforms to engage with their respective audiences.
Both EatFit and Fast&Up are thrilled to have bollywood actor Varun Dhawan as their brand ambassador. Reflecting on this, Varun Dhawan states, "I am delighted to be associated with Fast&Up and EatFit, two brands committed to promoting fitness and well-being. This partnership will undoubtedly offer customers a fantastic combination of products and services that align perfectly with their health goals".
Fast&Up co-founder & CEO Vijayaraghavan Venugopal said, "We are excited to partner with EatFit, a platform dedicated to delivering high-quality and healthy food options to its customers. Our partnership aims to improve customer experience and promote healthier lifestyles by providing top-notch products and exclusive discounts. Through this collaborative effort, we intend to leverage each other's strengths to extend our reach and make a lasting impact in the fitness and wellness industry”.
"Our intention behind this partnership is to provide our customers with a holistic approach to their health and well-being. We are excited to collaborate with Fast&Up, as they share our dedication to promoting a healthier lifestyle. Through this, we aim to offer our customers the opportunity to experience Fast&Up's exceptional products, while Fast&Up customers can avail of exclusive discounts on our website. Together, we strive to make a positive difference in the lives of our customers." said Curefoods COO Gokul Kandhi.
In this remarkable partnership, all customers ordering Fast&Up products will receive EatFit vouchers, that can be used to unlock exciting offers and discounts on the EatFit website.
