NEW DELHI: Hindustan Unilever (HUL) has  unveiled the name of its rebranded face cream product Fair & Lovely as Glow & Lovely.

Its skin cream for men will be called 'Glow & Handsome.' It has to be noted that Fair & Lovely accounts for 40 per cent of the face care category in India.

Glow & Lovely will be available in the next few months, the company said in a statement.

The decision to change the brand’s name has come at a time when the company heavily faced a backlash from people across social media platforms for reinforcing racial stereotypes.

The company in a statement said, "HUL today announced the next step in the evolution of its skincare portfolio to a more inclusive vision of positive beauty, and introduces Glow & Lovely, the new name for the Fair & Lovely brand. Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition."

Last month, HUL said it will remove the terms “fair”, “whitening” and “lightening” from Fair & Lovely’s packaging and marketing material and feature women of all skin tones in future advertising campaigns. The brand is also sold in Bangladesh, Indonesia, Thailand, Pakistan and elsewhere in Asia. Unilever Plc will continue to produce and market the cream.