Mumbai: EMotorad—the market leader in the electric cycle segment— successfully organised India’s first-ever E-cyclothon in Pune today. The event was held at Mayfield Ivy Garden, Baner, and commenced at 6:30 am, bringing together e-cycling enthusiasts to celebrate World Bicycle Day and World Environment Day with an eco-friendly twist. 200 plus cyclists participated in the event.
The event saw a remarkable turnout, with participants eagerly joining the 20-km ride starting from Baner, crossing the scenic routes of Pashan Hill, NDA, and Aundh, and returning to base. The event was guided by professionals, keeping safety and regulations at the forefront. We saw participants ranging in age from 9 to late 60s, all enthusiastically geared and prepped for the ride.
The day began with a lively Zumba warm-up session, energising the participants for the ride ahead. Post-ride, participants were treated to a hearty and healthy breakfast and eco-friendly goodie bags consisting of plants, whey protein, coffee hampers, stationary, and much more. There was a fun e-cycle stunt session conducted by @freestyler.shevi, aka Shivam Naruka from the EM team leaving the audience in awe. The event concluded with an award ceremony, where participants were honoured with medals, merchandise, and gifts, capturing memorable moments of this landmark event.
EMotorad’s CMO Aditya Oza, expressed delight at the event’s success, stating, “With EM offices in Bangalore, Spain, UAE, and Japan—Pune is and will always remain our backyard. Our first customer came from the city, and many of our team, including founders, were educated here, thus, India’s first e-cyclothon in Pune holds a special place for us. We really hope this inspired more people to adopt e-cycles. Maharashtra has been a leading state in all domains and now it's time we lead the torch of sustainability! This ride for change is a shout-out from all Puneris and now it's time to bring the change—now it's time to e-cycle!”
Participants and spectators alike left with a sense of fulfillment, contributing to a greener planet while enjoying the vibrant atmosphere of the E-cyclothon. EMotorad’s initiative has set a new benchmark for sustainable events in India, inspiring many to adopt eco-friendly practices.
