Mumbai: DOMS Industries Ltd (DOMS), one of India’s largest Stationery and Art products company, is thrilled to announce its collaboration with KidZania, a well-known indoor theme park offering immersive experiences for children.
In association with KidZania, DOMS launched its first Painting Studio on 20 April 2024, at Mumbai’s R City Mall. The Painting Studio will now be a vital part of KidZania's roster. The launch of the Painting Studio, which follows closely on the heels of DOMS Art League, will give young visitors an exciting opportunity to explore their artistic abilities in a dynamic and engaging environment.
KidZania, known for its diverse array of brands and interactive activities, offers children a chance to role-play various professions that fosters learning through hands-on experiences. The Painting Studio offers a new layer to this immersive learning technique by allowing youngsters to put themselves in the shoes of artists and experiment with DOMS' bright colour palette.
Delighted about this collaboration, DOMS Industries MD Santosh Raveshia said, “We're excited to bring the creativity and joy of painting to KidZania. Our Painting Studio will foster children's curiosity and creativity in addition to offering them a fun pastime. KidZania gives us the ideal platform to inspire the artists of tomorrow because every ambition needs preparation. DOMS and KidZania are dedicated to bringing creativity into every activity and transforming children's learning experiences, so we can guarantee that kids will have fun while learning.”
The DOMS Painting Studio at KidZania will feature a monthly calendar of events based on theme ideas, encouraging children to experiment with different art techniques and express their creativity. DOMS Industries CMO Saumitra Prasad stated "DOMS Painting Studio is committed to providing children with an enriching artistic journey, where they can explore various techniques and ignite their passion for art, nurturing aspirations of becoming artists. We firmly believe in the transformative power of art in children's development, fostering creativity, imagination, self-expression, concentration, and fine motor skills."
"We are delighted with the overwhelming response to the launch of the DOMS Painting Studio," said KidZania India CMO Rahul Dhamdhere. "This collaboration with DOMS reflects our commitment to providing children with memorable and educational experiences. We believe in the power of art to inspire self-expression and growth, and through this partnership, we aim to empower children to unlock their full creative potential."
