MUMBAI: The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-‘Pride’, in Mumbai. Designer Rohit Bal showcased his collection ‘Gul-Dastah’ with showstoppers, Sidharth Malhotra and Diana Penty. 

Pernod Ricard India chief marketing officer Kartik Mohindra said, “Instilled with a strong sense of positive pride, individuals today are driven by confidence and belief for attaining success. Pride, therefore, takes a center stage in defining their individuality, creating their own choices, and self-earned achievement. Blenders Pride Fashion Tour 2018-19, in its 14th edition, brings alive this exclusivity, by rejoicing in individuals who have created their own unique tales of pride and success.”

Far removed from the traditional confines of mere success, the tour defined ‘Pride’ as an inner sense of achievement, of uniqueness and of individuality, all the things that are, in fact, meaningful for this generation.  Moving ahead from Mumbai, Blenders Pride Fashion Tour 2018-19 will conclude in Kolkata in January 2019.