MUMBAI: Carnival Cinemas announced that they have signed a three-year contract with Khushi Advertising Ideas to surge its advertising revenue generation from all media AOR agencies, other advertising agencies in India and also to add new major brands and regional clients.

Speaking on the announcement, Carnival Cinemas CEO Mohan Umrotkar said, “Carnival Cinemas is the most preferred destination of moviegoers of metros, tier I cities and emerging India i.e. tier II & III cities. Our partnership with Khushi will benefit us in leveraging the huge growth and digitisation happening in these regions. The burgeoning disposable income group prefers watching movies in the best cinema chains. It is this captive audience who can be tapped and targeted by advertisers. We have been associated with Khushi for about 5 years now and are confident of enhancing our advertising revenue through this partnership. With its presence across 33 cities, Khushi is doing extremely well by bringing in large and small brands from these cities to advertise in our theatres. With this partnership, we are sure to increase the share of revenues brought in by our AOR and other agencies, add new brands and see incremental growth in our ad-revenues.”

Khushi Advertising CEO Vishnu Telang stated, “Khushi will harness its experience of 13 years in the cinema advertising industry to boost ad revenues for Carnival. We are extremely upbeat about garnering hefty ad revenues from onscreen advertising, branding, and activations. Khushi is the undisputed leader in offering ad inventory of multiplex chains to clients & agencies in India. More than 350+ leading brands & 1500+ regional clients have signed us for advertising in cinemas in India. Our dedicated team of experts spread across 33 cities in the country will ensure that Carnival gets business from hitherto unexplored cities which promise huge potential.”

Delighted with this accomplishment, Khushi Advertising director Pranay Shah added, “Khushi is the largest contributor to the ad-revenues of the top multiplex chains in India. With Carnival’s rights, we will be able to build a better package & solution for our clients. This will be a win-win situation for the cinema owners as well as the advertisers. We are grateful to the management of Carnival for instilling trust in our competence to deliver desired results. We are positive about transcending the budgeted statistics and creating a strong and enduring association with Carnival Cinemas.”