Mumbai: boAt has announced Jemimah Rodrigues as its newest brand ambassador. She becomes the first female sportsperson to be signed by any brand in the category, joining the esteemed group of celebrities such as Kiara Advani, Rashmika Mandanna, and cricket stars like Hardik Pandya, KL Rahul, and Shreyas Iyer.

Like every boAthead, Rodrigues personifies the spirit of "Do What Floats Your boAt," which goes beyond her professional career. She is also a guitarist, musician, entertainer, and content creator, exemplifying the brand's purpose.

To showcase Rodrigues's versatility and talent, boAt released a comical video where the brand seeks the perfect boAthead through Sima Taparia from the popular show "Indian Matchmaking." Bani J and Shreyas Iyer, who have been closely associated with the brand, present their criteria to Sima Aunty, who believes finding someone with such a wide range of qualities is impossible.

In her distinctive way, she urges them to be open to compromise and sets out to find the ideal match. Ultimately, she discovers the perfect Jem, who meets all the criteria, leaving everyone, including Sima Taparia herself, in awe. This entertaining video introduces us to the latest boAthead.