Mumbai: Blissclub, the world’s first movewear brand for women, shared a Valentine’s Day film with a message unlike any other. While the internet was full of heartwarming love stories or vengeful tales of getting back at your ex, Blissclub talks about falling in love not with someone, but with movement. Drawing parallels between all the physical sensations love entails and the physical sensations of playing a sport, the film was conceptualized, shot and produced entirely in-house.
Watch the film here:
