Mumbai: Bisleri, India’s leading packaged drinking water, has partnered with Sun Pictures for the much-awaited black comedy-action film "Jailer". The association will see Bisleri limited-edition packs featuring actor Rajinikanth on 500ML, one Litre, two Litre and five Litre. These limited-edition bottles will be displayed across the entire Tamil Nadu market.

With the association, Bisleri will roll out one of its largest campaigns in the Tamil Nadu market with a large consumer and trade engagement drive covering almost 25000 outlets coupled with radio and digital contests for special movie screenings.

Commenting on the association, Bisleri International Pvt. Ltd. marketing head Tushar Malhotra said, “The Bisleri X Jailer Limited edition pack featuring the iconic megastar Rajnikanth is a fantastic collaboration to celebrate the rich and exciting Tamil movie culture and build brand love and excitement with our large consumer base.”

Sun Network COO Sembian Sivakumar commented, “Bisleri and Jailer are a perfect union as the superstar Rajnikanth and the brand are legendary names. These limited-edition packs will captivate the audience and add to the excitement of the upcoming movie, leaving them spellbound.”