NEW DELHI: Beetel and its accessory brand FLiX have roped in Indian cricketer Ravichandran Ashwin as brand ambassador. Ashwin will endorse the company’s products and services through advertising campaigns and several other promotional programmes.

FLiX business head Puneet Gupta said he is very much excited to join hands with one of the finest bowlers in the world, adding that Ashwin's inclusion in marketing campaigns could help to target the masses in India. 

"R Ashwin is a popular Indian icon. He is the new craze and a household name and hence is the apt choice to represent our brand and establish connect with our target group. With this association we aim to instil our presence in the Indian market as we pave way for aggressive expansion and growth plans for the brand. We also wish Ashwin the best of luck for the upcoming IPL season," shared Gupta. 

Ashwin said, "I am thrilled to join the Beetel and FLiX Team. Personally, I have always been passionate about gadgets and emerging new tech trends. In sync with my interests and brands passion for technology, this collaboration will go a long way." 

Beetel was founded in 1985, and is a pioneer in the landline phone category. Flix entered the Indian markets in September 2020 with a range of products that include TWS, audio, power, etc. The company outlined plans to rapidly expand its presence and penetration across India by introducing more than 40 products and can be found in over 5,000 retail outlets.