NEW DELHI: Smartphone maker Tecno has roped in actor Ayushmann Khurrana as its brand ambassador for the current calendar. With this partnership, Tecno hopes to drive visibility for its brand philosophy ‘Stop at Nothing’ and bolster its position among smartphone users.

Khurrana said, “As an actor, I understand the importance of perfection and giving the best to our audiences. Tecno has established itself as one of the leading smartphone brand in India with its consistency towards delivering excellent products with stylish designs and innovative features at the most competitive price. Associating with such a brand that stops at nothing to provide a great smartphone experience to its consumers is quite thrilling.”

Tecno Mobile India CEO Arijeet Talapatra, “Tecno is known for its ‘ahead of the curve’ approach and a product philosophy that believes in introducing segment-first features to create greater accessibility for our consumers in the mid-budget category of new Bharat. In this journey, we felt that 'Ayushmann the personality', upholds our values the strongest. He epitomises our intent to be uncompromising in our efforts to empower Indian citizens with feature-rich smartphones. I strongly believe this association will enable us to reach out to a wider base of consumers and further consolidate our position as a leading smartphone player in the segment.”

The association with the Andhadhun star complements the company’s initiative to push the envelope of technology democratisation with innovative, new-age smartphones at aggressive price points. Khurrana will be seen spearheading the new Tecno Spark 7 campaign across Spark, Pova, Camon smartphone series.