MUMBAI: Extending its support to the cause of breast cancer awareness, women’s beauty brand Avon has tied up with Bajaj Electricals Pinkathon 2018 - presented by Colors. The women-only marathon aims to highlight the same issue.

Avon India marketing director Swati Jain said, “Last year, 500,000 women lost their lives to breast cancer and one of the main reasons was the lack of knowledge and awareness about the disease. Most women don’t know its symptoms and risks. Avon India is consistently working towards creating awareness about this disease, which is the first, most important step to fight it. This is why we have joined hands with Pinkathon that shares the same mission.”

Avon India had launched the ‘#PayAttention’ campaign last year to not only raise awareness around the prevalence of breast cancer among Indian women but also equip them with the knowledge to conduct self-examinations.

With the support of their six million independent Avon representatives worldwide, the global beauty brand has contributed more than $800 million to breast cancer causes, educated 180 million women about this disease, and funded breast health screenings for nearly 20 million women.