Mumbai: Aegon Life Insurance, pioneer of digital insurance in India, has launched a new digital campaign saluting Mothers on the occasion of Mother’s Day. The carefully conceptualized and executed campaign highlights the efforts made by mothers across social strata to bring a smile on the face of their children.

For this campaign, Aegon Life picked up a wonderful insight on how Mothers are the original tension relievers in any individual’s life.

The beauty of this film lies in the unconventional approach that the brand has taken to showcase the sensitive topic of ‘Surrogacy’. A mother is the most caring person and truly the ‘No Tension’ partner in anyone’s life. Based on a true event, the film drives home this simple yet strong thought through a brave narrative where a mother decides to become her daughter’s surrogate.

The film is directed by the immensely talented Puneet Prakash.

Speaking on the digital film, Mr. Mandeep Singh Gulati, Head - Marketing and Digital Experience, said, “Mothers are the unsung heroes in every family. With this film, we salute and thank all those mothers who leave no stones unturned to make lives tension free for their children.  Our Brand truly believes in removing tension around securing families’ lives with the right term insurance. Thus, we take inspiration from the selfless mothers who go to great lengths to protect and care for their loved ones. “

Watch the full video here: -

The activities around this campaign can be tracked on social media sites such as Facebook, Twitter, LinkedIn, Instagram and YouTube using #MaaHaiTohTensionGone.