MUMBAI: She has got into the ABCD of leading a brand, that is Aditya Birla Capital Digital. Khushbu Shah spent a good six years at Zee Entertainment where she rose to become associate director marketing at the time of her departure from the entertainment major in April 2024

Prior to that Khushbu was head of marketing at Times Network when she left it in October 2018 after a stay of two years. She also worked at Fame Digital for nearly two years. A long stint at 9X Media saw her leading marketing and partnerships for music TV channels – a position she enjoyed so much she stayed put there for more than five years.

She also got exposure to sales techniques at one of the top organisations in media – Bennet Coleman & Co where she worked for a couple of years.

She also had a long period of working as a trainee in both Dentsu and The Times of India immediately  after finishing college. 
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A high scoring student, she got herself an MBA in marketing from the SP Jain School of Global management. All that education and exposure should help Khushbu as she gradually grows into her new role  at  Aditya Birla Capital.