Mumbai: Homegrown online skill gaming company Head Digital Works has roped in Bollywood superstar Shah Rukh Khan as the brand ambassador for its online multi-gaming platform - A23. 

The actor will feature in A23’s ‘Chalo Saath Khele’ campaign along with a first of its kind responsible gaming campaign, which showcases the brand’s all-new multi-gaming platform which includes various games of skill such as rummy, fantasy sports, carom and pool, announced the company on Wednesday.

“We truly believe that Shah Rukh Khan represents what our platform stands for both in terms of our brand and our players ― self-made champions who display a high degree of professionalism and skill in their game," stated Head Digital Works founder and CEO Deepak Gullapalli. "As a global superstar, who has always connected well with all segments of the audience and society, we believe that Shah Rukh will help elevate our brand and win the hearts of millions of Indians who relate to using their skills to win.”

“The Chalo Saath Khele campaign brings to life the narrative of various types of gamers on A23 through the magic of Shah Rukh Khan that promises to enthrall fans of King Khan and make A23 a household name in India,” he further said.

As part of this campaign, A23 aims to take a stand in the industry to share the message of playing responsibly and indulging in safe online gaming practices for users across all online gaming platforms.

“I am delighted to represent a pioneering brand like A23 and also be a part of India’s first of its kind online gaming campaign that pro-actively initiates the messaging of responsible gaming. A23 has always aimed at providing a premium but an inclusive platform for skill gaming enthusiasts,” commented Shah Rukh Khan on his association with A23, adding, “Just like any other form of entertainment, I would urge all online gamers to indulge at their leisure, but responsibly.”