Mumbai: 4700BC has announced  its new product, ‘Corn Chips+’. The tag line  ‘Upgrade to the Future’ reveals their desire to be a disruptor and provide people with a product that is crunchy, rich and savoury in every aspect. 

Corn Chips+ is an upgrade over traditional chips in terms of health and flavour and hence is almost like a chip from the future. This Chip, made with 100 per cent non-GMO corn, uses a unique popping process to create a light and crunchy texture that is nearly 60 per cent lower in fat than traditional chips without sacrificing flavours.

The digital ad film for the campaign is another example of how bold and daring they have envisioned their work for the Corn Chips+. With an interesting take on the future and chips, the film is crafted with 3D stills giving a strong message on the impending arrival of never heard futuristic Chip Product. The film has Mr. BC, their lead character, who plays a time traveller from the future and here to warn the consumers about an irresistible range of chips.

Expressing delight at the new launch, 4700BC founder Chirag Gupta said, “Who doesn't love chips, but let's be real, they usually aren't the healthiest option. But we were fortunate to have come across a new age method of solving this problem, and with months of experimentation came together a product that we can now claim is the future of Chips i.e Corn Chips+. So, it's time we upgrade to the future with this (MUCH) better chip."

4700BC head marketing Abhishek Kumar said, "This chip is a better chip! Such a done-to-death proposition, right? Remember, Chips is a saturated market filled with multiple age-old marketing communication. Looking at this, we should have worried, right? But, well, we got rather excited. The solution was "Own the future." A space no FMCG brand has had the guts to own. It's just always been for the tech space. When it came to our film, we realised that expressing a 'negative,' even if it is trivial, is an engaging and compelling strategy since it makes the brand appear more honest, approachable and human.”